27 August 2012
Mr. Tim Cook
CEO @ Apple
1 Infinite Loop
Cupertino, CA 95014
Dear Mr. Cook
May I congratulate you on your own goal in winning $660 million court judgement in the patent war that you have fought with Samsung. Unfortunately, after your recent similar battles in the United Kingdom, The Netherlands and Germany, your victory in a court literally on your own doorstep appears somewhat ‘tainted’. I’m not saying there was anything wrong with the court process in the US, but rather that the European courts seem to hold a completely different view. That made me think twice about a few things.
Firstly, and I must say this, I do not like globalised companies as they have a tendency to –
a) intimidate their competitors with lawsuits and sharp practices
b) base themselves, or key subsidiaries, in places where taxes are negligible
c) have an inability to listen to their customers: the ‘we are always right’ attitude
To give an example of the third tendency, I recently wrote to Larry Page at Google Inc by ordinary mail – try sending an email, for the average Joe it’s impossible – and I sat back and waited for my reply. My letter was about the change of look to Gmail and the consolidation of Google’s products in terms of privacy, specifically emails being scanned to identify and place appropriate ads in future emails. Of course, I didn’t receive a reply; clearly I was beneath dignifying with a response..
Now your company is attempting, by whatever legal means, to hound other companies so that you succeed in either bankrupting them or forcing them to purchase a licence from you.
Until today I was more than happy with your company. We have an iPad and two iPods and an iPhone in the family. My son, just about to go to boarding school, was to get an iPad and an iPhone, but because of your appalling attitude to competition, I have decided that I will now buy him products from another company – not Google, of course because of their disdain at my letter, so their behaviour is proving expensive for them too.
Mr. Cook, we are all minions really, because one day we are swimming with the tide and then – whoops! – we find the tide is against us and ‘us’ includes you. Look how Facebook is crumbling because of its poor direction. So you will have to do without me as a future customer and I will have to go to Microsoft – at least Bill and Melinda (with the adorable Mr. Buffet) are intent on spending their capital wealth for the benefit of humanity, rather than be greedy and spiteful. What a shame the Apple is going so rotten.